Event // The E.N.D. World Tour
Bacardi was the Official Spirits Sponsor of the Black Eyed Peas’ “The E.N.D. World Tour”—with concerts in Japan, Australia, Europe, South America and North America. This was a perfect opportunity for Bacardi to reach their target demographic on a worldwide scale—but to do it, they had to generate awareness of their brand among Black Eyed Peas fans. Our mission -- to turn Black Eyed Peas fans into Bacardi fans.